Jayce Nguyen
Jayce Nguyen · Growth Marketing Specialist · Vietnam
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Jayce Ng. · Growth Marketing
Email · Facebook
Growth Marketing Specialist
Healthcare · F&B · Retail · B2B
3+ years experience · Vietnam

Jayce Ng.

Nguyen Lam Vinh Tuong

I build data-driven growth engines that turn ad spend into revenue. No vanity metrics — only what moves the business forward.

01 / About

Growth
Marketing

Growth isn’t luck.
It’s a system.

Growth Marketing Specialist with 3+ years turning marketing budgets into measurable revenue across Healthcare, F&B, Retail and B2B. I treat every campaign as a business problem first, a creative one second.

My approach is simple: define the metric that matters, build the system to move it, and optimize relentlessly against the data. No guesswork, no wasted spend.

The result is sustainable growth that compounds — lower acquisition costs, higher conversion, and customers who come back. That’s the only kind of marketing worth doing.

Performance AdsFull-funnel Meta & Google campaigns engineered for ROI, not impressions
Data-DrivenEvery decision backed by insight, attribution and the customer journey
Content StrategyInsight-led content built for each stage — from discovery to loyalty
Proven Impact33–48x ROAS · ~1B VND/month revenue · −40% CPA for Sante Hospital's orthopedics department
02 / Services

What I Do

Six capabilities, one goal: profitable, repeatable growth.

S01

Marketing Strategy

Market, competitor and product analysis translated into a clear roadmap and brand positioning — sized to your budget and growth stage.

S02

Social Media

End-to-end management across Facebook, TikTok and Instagram — strategy, calendar and execution that builds audience and drives action.

S03

Performance Ads

Meta & Google campaigns built to convert. Rigorous A/B testing, audience targeting and daily optimization to cut CPA and scale ROI.

S04

AI & Automation

Meta Business Suite, automation and AI-powered tools that cut manual work and let campaigns run smarter, faster and at lower cost.

S05

CRM & Retention

Customer databases, loyalty programs and lifecycle marketing that turn one-time buyers into repeat revenue and higher lifetime value.

S06

Creative Production

Photo and video from concept to final cut — creative that’s built to perform, not just to look good.

03 / Case Studies

Selected
Work

Real brands. Real budgets. Results you can measure.

Sante Hospital

Healthcare · Performance Marketing · 10/2025 – Present

Healthcare

The Brief

Cut acquisition costs for the orthopedics department while scaling appointment revenue from Meta & Google Performance Ads.

The Approach

  • 34 parallel campaigns across Meta & Google
  • Continuous landing-page A/B testing
  • Email + Zalo + SMS nurture automation
  • Daily, data-led budget reallocation

The Results

40%Lower CPA
113%Higher CTR
2M+Impressions
>1BRevenue/mo

XOIMAY

F&B · Social Media & Content · 04/2025 – 09/2025

F&B

The Brief

Launch a new F&B brand from zero and build real awareness in one of the most crowded markets there is.

The Approach

  • TikTok-first channel built for authentic reach
  • 70+ social posts, 100+ TikTok videos
  • Meta awareness layered on organic momentum
  • Ongoing analysis & creative optimization

The Results

600K+TikTok Views
1K+Followers
140K+Meta Views
15K+Profile Visits

Power Building Store

Retail (Gym & Supplements) · CRM & Retention · 09/2024 – 03/2025

Retail

The Brief

Stop leaking customers after the first purchase — build the CRM and loyalty engine to drive repeat revenue.

The Approach

  • 80+ content pieces/month for 6 months straight
  • KiotViet CRM for behavior tracking
  • Loyalty program + 300+ member broadcast channel
  • Product bundles to lift average order value

The Results

1.4M+Views
34%Repeat Rate
485MVND/month
>2BRepeat Rev
04 / Dashboard

Brands
I’ve Worked With

Click any brand for the full performance breakdown.

Loading brands…
05 / Skills & Tools

Skills

Marketing Skills

Performance ADSFacebook AdsGoogle AdsContent StrategySocial Media ManagementSEO/SEMA/B TestingCustomer JourneyData AnalysisCRM ManagementConversion OptimizationGrowth Hacking

Soft Skills

Strategic ThinkingData-Driven DecisionProject ManagementCross-functionalCreative Problem SolvingPerformance Optimization
📘
Meta Business
🎯
Ads Manager
📊
GA4
🔍
SEMrush
🔗
Ahrefs
🤖
Claude AI
💬
ChatGPT
🎨
Photoshop
📷
Lightroom
🎬
CapCut
📈
Analytics
🧪
A/B Testing
06 / Contact

Let’s Talk

Tell me your goal — I’ll tell you how to get there.

Email

Lamtuongnguyen02@gmail.com

Phone / Zalo

+84 946 348 511

Facebook

Jayce Nguyen

Industries

Healthcare · F&B · Retail · B2B